Northside Ventures [NSV] is a Venture Capital firm operating in Toronto, Canada. Their mission is 'Supporting Canadian founders, beginning at the earliest stages'. With over $35M in capital contributions, NSV looks to become a powerhouse in Canada's VC market.
Northside Ventures [NSV] is a Venture Capital firm operating in Toronto, Canada. Their mission is 'Supporting Canadian founders, beginning at the earliest stages'. With over $35M in capital contributions, NSV looks to become a powerhouse in Canada's VC market.
Our role with Northside Ventures was to build a comprehensive visual identity. From iconography, to brandmarks and pitch decks. Everything had to feel cohesive, reliable and trustworthy.
Our design process began by looking at American competitors. Silicon valley has exploded, and lots of investment has been made in VC's. Our team identified design trends between the five largest generalist seed investment partners. We then reverse engineered those common threads, and put a Canadian twist on things.
NSV focuses on SAAS, FinTech, Crypto and CleanTech. We wanted the brand and identity to speak directly to these founders. Our team leveraged clean, sans-serif typefaces with modern WCGA-compliant palettes. Green is the primary colour application, while orange is reserved for highlights. The map pattern is a subtle reference to Greater Toronto's topography.
Finance can feel cold, sterile, and transactional. To humanize the design, we focused on putting people first. It helps build credibility with founders, and investment partners alike. Knowing who you're working with, and the life your changing has a tremendous emotional impact. We made sure to showcase the NSV partners, every chance we could.
