Frequently Asked Questions

Getting Started
How is brand development different from graphic design?
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Brand development involves market research, analysis, and alignment. This informs every creative decision we make. We use discovery to identify challenges creative solutions can address. This consultative approach creates measurable business value beyond visual improvements
What makes your approach different from traditional agencies?
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You work with senior-level designers throughout your project. Ensuring no junior teams or account handoffs. We integrate with your communications team as a strategic partner. Providing recommendations with the personal attention and preparation that makes your job easier. Every client receives full attention regardless of project size.
Which organizations benefit most from strategic partnership?
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Organizations needing ongoing creative consultation that integrates with business planning. This can include: Industry associations, professional organizations, and government agencies. From managing complex stakeholder relationships, to regulatory requirements, and market positioning. Our goal is to strengthen competitive positioning and member engagement.
How do you determine the right partnership approach?
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Through open conversations about your organizations communications strategy. Production Services work best for established brand direction needing execution support. Solution Management addresses complex coordination requirements. Strategic Partnerships provide ongoing consultation integrating with business planning.
What can we expect during the strategic discovery phase?
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Stakeholder interviews, competitive landscape analysis, and organizational assessment. We identify root challenges creative solutions can address. This involves 1-2 weeks of systematic research. Including: industry analysis, audience research, and strategic positioning evaluation. These all inform creative recommendations.
Do you work with organizations outside Western Canada?
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We focus primarily on BC, Alberta, and Saskatchewan. Occasionally we partner with organizations from other regions. Our regional focus builds local insight and stronger partnerships through face-to-face collaboration.
Working Together
How long do strategic projects typically take?
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Most projects range from 6-12 weeks depending on complexity and stakeholder coordination. Simple execution projects may finish in 2-4 weeks. Strategic partnerships involving research and consultation often require 8-12 weeks.
What level of involvement is expected from our team?
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Strategic partnerships need collaborative engagement between both parties. We handle project coordination and creative strategy while you provide context, insights, and strategic alignment. This ensures solutions serve your organizational objectives.
How do you handle projects with multiple stakeholders?
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We organize stakeholders by clarifying roles, communication lines, and approval steps. Keeping the focus on business goals, not personal preference. Alignment sessions and clear rationale keep decisions on track and audience-focused.
What deliverables can we expect?
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Brand strategy documentation, visual identity systems, implementation guidelines, and ongoing support. Deliverables vary by scope but always include strategic rationale, creative assets, and implementation frameworks that ensure consistent brand application.
How do you ensure projects stay aligned with our objectives?
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We run regular check-ins and milestone reviews to keep projects aligned. Every design choice ties back to organizational goals. We remain flexible to adapt as needs change, while keeping strategy consistent and standards high.
If you have any further questions or enquiries, please get in touch via the contact page.
Get in touch
Get in touch